My Projects

Pictures Plus is a Website based in Hawaii that allows you to customize prints, signage, and picture frames for preserving memories!

My Role

  • It all begins with an idea. Maybe you have an event in your life that needs printed and/or framed?

  • Let’s get those photo’s off of your phone and into your home by customizing the size and medium you want printed.

Focus on aligning our cross-functional teams to develop UX journey maps and product roadmaps, utilizing MVP strategies and AGILE sprints. Help develop brand guidelines and user demographic studies.

UX Journey Map

Product Roadmap

First draft of the timeline

Q1: Foundation + Discovery

  • Customer Interviews & Journey Mapping (used Miro to visualize flows)

  • Website Audit: UX issues, mobile responsiveness, outdated plugins

  • Competitive Analysis: Comparison with art/framing e-commerce platforms (e.g., Framebridge)

  • Define Key Goals: Increase online custom framing sales by 20%, reduce bounce rate by 15%

Q2: MVP Build + UX Enhancements

  • Homepage Redesign: Focus on hero visuals, simplified nav bar, clearer CTA

  • Custom Framing Tool (MVP): Basic configurator where users choose art, mat, frame style

  • Mobile Optimization: Rework layout and images for mobile shoppers

  • Customer Reviews Integration: Display reviews by product or frame type

Q3: Personalization + Ecommerce Features

  • AI Frame Recommender (Phase 1): Suggest frame styles based on uploaded art

  • Cross-Sell/Upsell Logic: Mat recommendations, premium glass options, installation add-ons

  • Abandoned Cart Emails: Integrate Klaviyo or Mailchimp for automated flows

  • Backend Upgrade: Shopify + plugins or custom WooCommerce functionality

Q4: Marketing + Performance Optimization

  • Dynamic Ad Retargeting: Google Display + Meta for product viewers

  • SEO Optimization: Rich snippets for artwork/framing services

  • Analytics Dashboard (Databox/Tableau): Real-time tracking of sales funnel

  • A/B Testing: CTA copy, pricing display formats, checkout UX

Branding

SaaS Project

Caretaker

A 2021 Startup SaaS Property Management service that allows Landlords, Owners & Property Managers to access all of their tools digitally!

My Role

Focus on translating user pain points into clear product strategy, optimizing operational workflows through automation, and helping Caretaker evolve from a tool to a full-service SaaS platform for landlords and tenants.

Discovery & Strategy

Working through various touchpoints along the Caretaker users journey

In one of the workshops, we collected our assumptions for the entire Caretaker experience